【 Media Focus 】 Awakening the "Black Gold" - Hope and Field at the New Humic Acid Conference

In the early winter of Xinxiang, a thin mist gently envelops the boundless wheat fields, concealing the silence of winter and the vitality of the coming year. In the venue of the Municipal Party School, a wave of ideas concerning the future of land and agricultural transformation is surging.

On November 23rd, the New Humic Acid: Soil Health and Green Agricultural Development Conference was held here, hosted by the China Humic Acid Industry Association, co-organized by the China Nitrogen Fertilizer Industry Association and the China Phosphate and Compound Fertilizer Industry Association, and organized by Henan Xinlianxin Chemical Industry Group Co., LTD. (hereinafter referred to as "Xinlianxin Group"). This industry event, which brought together top experts in the domestic humic acid field, industry associations and leading enterprises, jointly explored how to drive the green transformation of agriculture through technological innovation, and built a high-level platform for exchanges and cooperation to ensure national food security and consolidate the foundation for the green development of agriculture.

Searching in the Fertile Field: Awakening the "Golden Key" That Has Slumbering for Billions of Years

Soil is the foundation of all things and the basis of life. For Xinxiang, which is located in the core area of the Central Plains granary, the "health indicators" of this soil are even more crucial to the national economy and people's livelihood. How to address the practical demands of soil improvement and reducing the use of chemical fertilizers while increasing their efficiency?

The answer might lie dormant beneath this land for billions of years. At this conference, experts from the China Humic Acid Industry Association brought an ancient organic substance called "humic acid" into the spotlight. It is not a new compound synthesized in the laboratory, but rather accumulated from the remains of ancient animals and plants through microbial decomposition and a series of chemical transformations, and is contained in lignite, weathered coal and peat. This "black gold" formed through geological evolution over hundreds of millions of years is becoming a key to solving the soil predicament.

Why can Xinxiang be the birthplace of the "Xinxiang Initiative"? The promotion of every new technology cannot be achieved without the collaborative efforts of the government, enterprises and research institutions. Liu Xingxu, the Party Secretary and Chairman of Henan Xinlianxin Chemical Industry Group Co., LTD., said in his speech at the conference that Xinxiang became the birthplace of the initiative because it not only has an urgent need for soil health but also possesses the "full-chain" strength to support the implementation of the industry.

In this industrial wave, Xinlianxin Group has delivered an outstanding performance. In recent years, the company has continuously invested in research and development, improved the quality of humic acid raw materials, and refined the activation process. As a result, it has successfully integrated the activated humic acid into the fertilizer system, promoting the large-scale application of humic acid in fields such as urea, compound fertilizers, and water-soluble fertilizers.

"New humic acid" has surpassed traditional soil conditioners and become a new industrial form driven by technology and led by green development. Humic acid is like the "key to unlocking the soil phosphorus reservoir", said Xiu Xuefeng, president of the China Phosphate and Compound Fertilizer Industry Association. It can not only reduce the fixation of phosphorus through complexation and chelation, pushing the utilization rate of phosphate fertilizer to a new height, but also improve soil structure and activate the activity of soil microorganisms, achieving the dual value of "nourishing fertilizer" and "nourishing the land".

Echoes in the Fields: "Black Technology" Brings Forth "Golden Fruits"

At the conference, Chinese Academy of Engineering academicians Zhou Wei, Zhang Fusuo and Xu Minggang offered suggestions for the development of the humic acid industry on how to apply fertilizers efficiently, restore agricultural civilization and protect soil health. When these top-notch "golden ideas" fly from the venue to the fields, the power of technology will bear the sweetest fruits on the earth.

During the crucial period of green transformation in China's agriculture, humic acid, an important functional substance, is rapidly moving from the laboratory to the fields. As a firm promoter of this technology, Xinlianxin Group adheres to the principle of "showing farmers how to do it and leading them to do it", and has carried out thousands of demonstration experiments across the country. Data shows that its humic acid fertilizer increases fertilizer utilization by more than 10%, boosts crop yields by 8-15%, and significantly improves quality. This set of weighty figures not only validates the reliability of the technology but also provides a replicable and successful path for the transformation of green agriculture.

In the navel orange orchard in Gannan, Jiangxi Province, fruit grower Zhang Xun looks at the fruits hanging on the branches, his face brimming with the joy of harvest. After introducing the water and fertilizer integration equipment and humic acid fertilizer from Xinlianxin Group in August last year, his navel orange orchard has been rejuvenated. The disease resistance of the tree has been significantly enhanced, and it grows more vigorously. This year during the harvest, the fruits were plump and firm. Not only did the yield increase by 30%, but the appearance was also brighter, and the sweetness and taste were even better. What surprised him even more was the significant reduction in costs. Zhang Xun told the reporter: In the past, fertilization relied on experience and weather conditions. Now, the water and fertilizer integration equipment of Xinlianxin can precisely control the amount of fertilizer applied to each tree, achieving refined management. It can scientifically mix water and fertilizer without being affected by the weather, allowing the fertilizer solution to reach the deep layers of the root system and greatly improving the absorption efficiency. Both labor and fertilizer input have been significantly reduced. To allow the agricultural service staff of Xinlianxin Group to share his joy of the harvest, Zhang Xun personally carefully selected the best fruits, drove a pickup truck for 1,200 kilometers, and delivered the bountiful fruits to the service staff of Xinlianxin Group. He also wrote a poem to express his joy of the harvest - "The sweet rain fell skillfully, moistening the roots and stems, and the branches were full of jade fruits, with quality growing." "Thousands of miles of golden oranges carry deep affection, hearts connected with fertile water nourish the eventful." 

The same joy also overflows in the orchards of Aksu, Xinjiang. After fruit grower Wang Jinsanbao used Xinlianxin's "Heiliwang" humic acid compound fertilizer, not only did his apples grow vigorously and have an outstanding appearance, but he also grew a single "Fruit King" weighing 682 grams, with a sugar content as high as 19.2, an increase of more than 20% compared to previous years. This huge fruit is the best testimony to the improvement of quality by humic acid technology.

These successful cases from all over the country have built a good reputation for Xinlianxin products. Gu Zongqin, the chairman of the China Nitrogen Fertilizer Industry Association, pointed out that as a leading enterprise in the industry, Xinlianxin Group has deeply integrated humic acid with urea and compound fertilizers to develop a series of products. The output is expected to reach 470,000 tons in 2024, accounting for 59.4% of the national total output. Behind this figure lies the fact that technological innovation is profoundly transforming the face of China's agriculture.

Co-creating the Future: Green Sparks Can Start a Prairie Fire

The conclusion of the meeting marks the beginning of a new journey. In the interview, Xinlianxin Group disclosed its new industrial layout. The new production lines being built in Guigang, Guangxi and Zhundong, Xinjiang will bring about a transformation from scale expansion to quality leap.

"We need to build a future-oriented product system from the source." " Liu Xingxu said that during the planning stage of the new production line, the enterprise incorporated the process requirements of high-end humic acid products into the overall design to ensure that the new generation of products have both economies of scale and outstanding performance. Relying on its accumulated technological advantages in the nitrogen fertilizer field, Xinlianxin is deeply integrating humic acid technology into the traditional fertilizer system, injecting new impetus into the green development of agriculture.

As the experts attending the conference pointed out, the value of humic acid lies not only in enhancing the current harvest but also in fostering sustainable soil vitality. This technology is redefining the relationship between humans and nature. We are no longer taking from the land but growing together with it.

As dusk deepened, the participants left one after another, but the spark of green agriculture had already sown the seeds of hope in everyone's heart. The fire of green agriculture ignited by "new humic acid" is now spreading across the vast fields of the country, starting from Xinxiang. Humic acid, this vibrant seed that has awakened from the soil billions of years ago, is nurturing a greener, more efficient and promising new future for agriculture under the joint nourishment of science and technology as well as industry.